Paul Owino, a small-scale farmer in Uganda’s countryside, faced the challenge of finding reliable markets for his produce. He often spent hours traveling to distant markets, only to find low demand and unfair prices. The “Digitization of Farmer Access to Market” program by Chucks Foods Uganda Limited changed everything for him.
Chucks Foods introduced Paul to digital platforms that connect farmers with buyers. With a simple mobile app, he could list his products, negotiate prices, and receive orders without leaving his farm. The program also provided him with training on e-commerce, marketing, and data-driven decision-making.
The impact was immediate. Paul began receiving more orders from local businesses and even connected with international buyers. The convenience of digital marketplaces allowed him to focus more on farming and less on the logistical challenges of reaching traditional markets. The additional income he earned enabled him to improve his farm’s infrastructure and provide better for his family. Paul’s success story shows how digitization can revolutionize market access for rural farmers.